- Pride, professionalism and performance in the service of our partners.
- We take pride in over six generations of Baur au Lac history – the legacy and foundation on which we have built our present-day activities.
- We strive to deliver impeccable performance and service in order to maximise clients' enjoyment and appreciation.
- We act fairly and honestly towards our clients and partners, nurturing mutual trust and building lasting relationships.
- We are committed to consummate professionalism in keeping with our outstanding reputation.
- We seek to be an innovative force which helps shaping the future of our chosen line of business.
- We compete fairly and honestly with our rivals.
- We aim to set ourselves apart as a team in which each individual feels respected, valued and fulfilled.